How the Chamber of Commerce and Industry of Slovenia Connected Data, Processes and Sales Through Marketing Digitalization

The Chamber of Commerce and Industry of Slovenia (GZS) is Slovenia's central business organization, representing the interests of companies and the economy in Slovenia. It supports companies in their business operations, organizes training, consulting and international networking, and participates in shaping economic policies. GZS membership provides companies with access to various services, networking opportunities and advocacy at both national and international levels.

The Chamber of Commerce and Industry of Slovenia recognized the need to optimize the management of marketing activities, automate reporting and digitalize work processes.

Dynamics 365 was selected as the solution, with a central database where data from external systems was collected and consolidated into a single database. This provided a comprehensive view of customers, including all their consents and activities, as well as the necessary connections.

To connect sales and marketing and automate processes in order to maximize marketing results, the Customer Insights module (Dynamics 365 for Marketing) was added as an extension to Dynamics 365. Customer Insights in Dynamics 365 enables GZS to segment customers, automate marketing campaigns, manage events and create digital content. These capabilities improve the efficiency of marketing and customer communication.

More: Orodje Customer Insights v Dynamics 365 kot učinkovita podpora poslovanja

Website: Customer Insights in Dynamics 365 as an Effective Tool for Business Support

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