Bojan joined Microsoft in 2015 working on a CRM partner side as a Business Development Manager covering MCE region but as Microsoft Productivity Sales Solution Professional as well, focused on presales and sales activities aimed at CRM and marketing automation solutions. His previous roles included leading digital team for UN office where various local and international online campaigns were launched, as well as working in media/publishing companies on various roles. As from February 2018 he acts as a Dynamics Product Marketing Manager for CEE Multi-Country where he will is responsible for promoting Dynamics 365 portfolio in 24 countries, working closely with different stakeholders and partners while executing marketing and partner activities and evangelizing the market in order to support customer journey into digital transformation
Unleash your marketing with the power of AI
Predavanje je v angleškem jeziku.
The purpose of this session is to show how Marketing with the help of AI is changing how we approach customers in digital age. During this session it will be shown how artificial intelligence is adding value while using Marketing app in order to gather rich insights and fully understand customer behavior while creating personalized and targeted approach. Through latest and most relevant examples it will be shown how Marketing along with AI can help marketers to use different data for prediction models, optimize their campaigns and fully understand their customer intent. It will be explained how using powerful AI-fueled marketing automation platform Sales and Marketing departments could attract new business in more productive way while nurturing long-term relationships and building loyalty with existing customers