As the General Manager of a region comprising from 24 countries in CEE and Central Asia (Multi-country for short), Anke den Ouden is responsible for running all facets of the business. She has a 200+ people organization across all subsidiaries. Anke has a proven executive management record of accomplishment and over 20 years of experience driving sales growth and business transformation in the technology industry. Prior to becoming General Manager, Anke was Senior Director CDS (Consumer Device Sales) in Russia, responsible for growing the consumer device sales organization in times of political and economic crisis. She drove the optimization of the partner ecosystem and developed new business areas around IoT, DAAS and industry solutions within Retail customers. Previously, she held different management roles inside Microsoft covering different segments like Director of the OEM CEE HQ department or driving the Small & Medium Customer Sales & Partner Team in the Polish subsidiary. Before joining Microsoft, Anke worked for 7 years in Mars in the Procurement and Marketing department. Anke is part of the leadership team of Microsoft Central and Eastern Europe and is the Executive sponsor and developer of the CDS MACH organization (trainee program) in CEE. She earned a BA degree at the European Secretarial Academy in Marketing, Economics, Administration, languages.