Hristo is Bulgarian and joined Microsoft CEE in July, 2016 as a Strategy director for area EPG Commercial team, leading the PMO Transform EPG project, aiming to change constructively the way we do business – meet more BDMs, sell business value and outcomes, coach the sellers for success, make the new organization productive; this project has been one of the elements accelerating our cloud business in CEE – now and in the future. Prior to Microsoft, Hristo spent last 10 years of his career with Avon, in the latter 3 years as a Group Vice President for 19 countries, where he was responsible for deploying and executing a strategy of transformation and delivered strong business results. He held various roles in Xerox from Account Executive to General Manager where he successfully led Xerox’ business and drove significant growth. Hristo is coming with a truly international background, he has worked and lived in a number of different countries across CEE. Hristo has an Executive MBA in INSEAD Executive – graduated with distinction. He also holds a Master of Sciences in Telecom Engineering from the Technical University in Sofia, Bulgaria.