Joacim Damgard, has been the Sales, Marketing & Operations Vice President for Microsoft CEE since October 1st, 2018. He joined Microsoft in 2016 as the General Manager for Sweden and comes from Ericsson, where, he was the President of Ericsson’s business in the UK and Ireland since 2013. There, he oversaw a team of more than 5,000 people selling services, hardware and software to large customers such as BT, Vodafone, Telefonica O2, EE, 3, and MBNL. Joacim joined Ericsson in January 2010 as President of Ericsson Thailand (Ltd). Over his three and a half year tenure there, the business saw 6X growth in revenue, and Ericsson re-established itself as a strategic partner to all major operators. Prior to Ericsson, Joacim held senior executive positions for 18 years in the telecoms sector, both with national retail businesses as well as international wholesale businesses. He started his career at the major Swedish incumbent operator TeliaSonera and has also held senior management positions with Unisource, Energis and Swisscom. He holds a Master of Science degree in Engineering from the Royal Institute of Technology Stockholm, Sweden, and an MBA from Warwick Business School, UK.