Dr. Nikolaos Dimitriadis is an award-winning communications professional, educator and consultant. He is the author of the book “Neuroscience for Leaders: A Brain Adaptive Leadership Approach” (Kogan Page, London) and spoke at TEDx University of Strathclyde for the urgent need for Brain-Based Communication. He is a certified NeuroMarketer and a contributor to the Neuro Marketing Manager Program at Hamburg Media School. He has worked with international brands such as IKEA, IBM, JTI, Nestle, Johnson&Johnson, Pierre Fabre, Coca-Cola, Banca Intesa Sanpaolo, Raiffeisen Bank, Rauch, Teekanne, USAID and others. He is a mentor of startups at the ICT HUB, Belgrade, Serbia. He is the CEO of Trizma Neuro, a cutting-edge Neuromarketing company, and the Regional Director of The University of Sheffield International Faculty, City College, for the Western Balkans. Dr. Dimitriadis is a strong advocate of brain-based solutions to business challenges. He is guest lecturer at the MBA programme at Faculty of Economics, University of Ljubljana. As a consultant, trainer and management coach he has worked with companies and institutions such as IKEA, IBM, Nestle, Banca Intesa Sanpaolo, Holcim, Pierre Fabre, Coca Cola Hellenic, Raiffeisen Bank, Piraeus Bank, Opportunity Bank, Vojvodjanska Banka, Plaza Centers, Rauch, Teekanne, USAID, GIZ, Merrill Lynch, UK Embassies in the SEE region and others. He is a mentor of startups at the ICT HUB, Belgrade, Serbia. Dr Dimitriadis is a passionate supporter of brain-friendly communications, holistic research, constant brand innovation and of a results-driven, human-based corporate culture.