Petra Wagner is Regional Sales Manager specialised in building and transforming high performance sales teams, based on inclusion and diversity across multiple countries and time zones. She is helping organisations to make the most out of the digital transformation and achieve their growth potential in the Digital World. As a sociologist, she is eager to learn and explore technological impacts on society. In manufacturing the integration of technologies based on artificial intelligence is on the one hand critical for further development of enterprises and on the other has an inevitable influence on human perception, habits, and the way we live. Knowing the field of sociology, human relations, people, is so extremely important for the process of digital transformation of manufacturing, that her specialisation in intertwining both areas - digital and analog world, has huge impact on whole transformation. Namely, in the most radical form, the manufacturing, traditional material world is mostly changed by digital technologies.