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Applying Agile to a Web Development Agency - A Case Study

In the highly competitive market in which Web Development Agencies operate, the ability to promptly react to changes, pivot quickly, and make the best out of every opportunity often makes the difference between success and failure. Unfortunately, while planning for agility, organizations usually concentrate only on their development departments. Although that is a good starting point, they can never become genuinely agile without applying agile to other parts of their organization. This session will present an example of how a web development agency has organized its sales, development, and support processes using Scrum together with Kanban, including the integrated Azure DevOps-based DevOps toolset supporting them. In the first place, their approach helps them visualize their sales process, optimize priorities and manage the order in which they analyze customer requests and needs. Next, it helps them efficiently implement and deliver working software. Finally, it supports them in dealing with customer support requests and operational issues effectively. If you ever struggled while deciding how to implement these processes, join us to learn how a concrete implementation of agile practices together with tools looks like in a real-life scenario. We hope you'll find inspiration and patterns to apply in your everyday work.

Ognjen Bajic

Agilist IT Ltd.

Ognjen Bajic is a DevOps Consultant, Professional Scrum Trainer, and Coach with over 20 years of experience in professional software development. Specializing in Microsoft ALM/DevOps tools, he worked with Team Foundation Server (TFS) and later with Azure DevOps since 2004. Ognjen helps teams and organizations adopt agile tools and practices, automate and optimize their development processes and achieve excellence in continuous delivery and DevOps. In his work with teams, focusing on all three aspects of DevOps, people, processes, and tools, he helps them successfully deliver high-quality software often. Ognjen has been speaking extensively at various local and international conferences. He has been awarded by Microsoft as an MVP (Most Valuable Professional) for Visual Studio and Development Technologies annually since 2006. He also holds several Microsoft development, project management, and Scrum certifications.  

Ana Roje Ivancic

Agilist IT Ltd

Ana is a DevOps Consultant and Azure DevOps specialist (ex VSTS/TFS) with 15+ years of experience in professional software development. She believes that the right combination of agile practices and integrated tools can help software development teams achieve continuous value delivery for their customers. Ana frequently speaks at various local and international industry conferences and regularly delivers training workshops. Microsoft has awarded her as an MVP for Developer Technologies. She is a licensed Professional Scrum Trainer (PST) at Scrum.org and holds several Microsoft development and Scrum certifications.