Data is abundant in every company these days. They come from all areas, for example production, marketing or finance. Most of the time they are business critical. And the amount of data is increasing daily. Therefore, companies should implement a comprehensive strategy for their data management. It's not just a question of where the data can be safely stored, but also how employees can have access at any time and from any location. One approach to solving this issue is a sophisticated Cloud Data Management strategy. The data of a company is stored and held in hybrid cloud structures. Software-defined and agnostic data management gives organizations the flexibility to deploy modern storage technologies and integrate service providers as needed and at any time.

According to the Veeam 2020 Data Protection Trends Report, more than a quarter (27 percent) of organizations in the EMEA region already use a Back-up-as-a-Service (BaaS) provider and another 31 percent use self-managed solutions to store and secure their data in the cloud. Since the majority of the over 1,550 companies surveyed for the report worldwide (95 percent) have already experienced unexpected server failures, there is an urgent need to back up data in such a way that it can be restored as quickly as possible. However, with global enterprises backing up high priority data only every 205 minutes and normal priority data only every 663 minutes, data loss is inevitable. Here, an effective Cloud Data Management strategy helps to keep data safe as it combines regular backups with a replication and disaster recovery plan for all operating platforms over the entire data lifecycle.

Against this backdrop, Veeam recommends, regardless of business size, to follow the 3-2-1 rule. This means making three backups ideally several times a day, use at least two different media, and make sure one of the backups is always stored off-site - for example in the cloud. Mitigating against data loss gaps and automating offsite redundancy are the only ways how to ensure data availability, reproducibility and protection from permanent data loss.

Additionally, Cloud Data Management also offers companies additional advantages such as scalability. Especially in view of IT modernization and the changing world of work, companies should consider cloud integration to meet their storage requirements in the future and to enable remote working.  

Other vital aspects are compliance requirements and data protection guidelines. The processing of sensitive data requires a high degree of transparency, for example about where it is stored, who can access it and how often it is used. Because the data is kept centralized, the IT administrator along with the data protection officer can efficiently manage the entire inventory. In this way, business continuity can be reliably and permanently ensured in compliance with regulatory requirements.

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